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Degree: Master of Science in International Marketing and Brand Management (60 credits)
Lund University, founded in 1666, is a top-ranked institution in Sweden known for its dynamic and international environment. With more than 40,000 students, it offers a broad range of programs and courses, attracting students worldwide. Lund University is particularly renowned for its research and teaching excellence in natural sciences, humanities, and social sciences. The campus is located in the picturesque city of Lund, offering a vibrant student life and numerous cultural activities. The university collaborates with over 600 universities worldwide, making it a hub for international academic exchange.
The Master’s programme in International Marketing and Brand Management prepares students for careers in marketing, brand management, and sales across various organizations, from corporates to nonprofits. It emphasizes advanced academic expertise in marketing strategies to build strong brands and market products effectively in diverse global markets. The curriculum includes industry collaboration and real-life projects, designed to enhance problem-solving and decision-making skills in international contexts.
Graduates can pursue positions in multinational corporations, focusing on marketing, product management, and strategic brand development. They will provide insights through consumer research, trend analysis, and innovation strategies. Employment opportunities are available in globally recognized companies such as SAS, L'Oreal, and Ikea, leveraging Lund University's strong industry connections.
Lund is a vibrant city known for its historic charm, rich academic culture, and lively student atmosphere. The university campus itself is located in a picturesque area, surrounded by beautiful parks and botanical gardens. Lund is often regarded as the 'City of Knowledge' and is recognized for its innovative spirit and contributions to science and technology. The city offers a mix of historic buildings and modern facilities and hosts numerous cultural events that provide a great backdrop for student life. Lund is also close to Malmö and Copenhagen, making it easy for students to explore both Sweden and Denmark. Fun facts about Lund include its famous medieval cathedral, the Lund Cathedral, and the Lund University, which is one of the oldest universities in Sweden, founded in 1666.
Living in Lund as a student is a unique experience filled with opportunities for socializing, networking, and academic growth. The city is known for its affordable living costs compared to other major Swedish cities, making it a favorable choice for students. There are various housing options available, from student accommodations to private rentals, catering to different budgets. Lund's student life is enriched by numerous student organizations, cultural activities, and vibrant events throughout the year. Families will find the city welcoming, with facilities that cater to children, though housing may be slightly more challenging to navigate with a family due to availability and costs. Overall, Lund offers a balanced lifestyle for students with both academic rigor and a fun community spirit.
Lund is a vibrant city with a dynamic job market, particularly in sectors such as marketing, management, and technology. Students can seek part-time work opportunities in local businesses, tech startups, and multinational companies such as SAS, L'Oreal, and Ikea, which all have a presence in the region. The close ties Lund University maintains with the international business community can also enhance job placement opportunities post-graduation.