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Degree: Master of Science in Business Administration (60 credits)
The University of Skövde is a modern institution known for its innovative approach to education and research. Located in the city of Skövde, it offers a wide range of programs in areas such as computer science, engineering, and health sciences. With a student population of around 11,000, the university provides a dynamic and inclusive learning environment, fostering creativity and critical thinking. The University of Skövde is committed to collaboration with industry and society, providing students with opportunities for practical experience and engagement with real-world challenges. Its focus on innovation makes it a leader in driving positive societal change.
The Master's programme in Business Development and Marketing equips students with essential knowledge and skills to thrive in the dynamic business environment. It offers both a general track in business management and a specialized gaming track, allowing students to tailor their studies according to their interests. Participants learn strategic planning, digital marketing, and sustainability, enhancing their employability in various sectors. The program includes collaboration with regional businesses, providing practical experience that prepares graduates for immediate career opportunities.
Graduates of the Master's programme in Business Development and Marketing have excellent career prospects. They can pursue roles such as business developers, marketing managers, and brand strategists in various industries. The program’s focus on digitalization and sustainability prepares students for the demands of modern business environments, making them valuable assets to employers and enhancing their opportunities for entrepreneurship.
The University of Skövde is located in the city of Skövde, nestled in the heart of Sweden. Skövde is known for its beautiful landscapes, vibrant culture, and as a hub for education and industry. The city offers a mix of urban and natural settings, making it an attractive place for students. It's surrounded by forests and lakes, providing opportunities for outdoor activities like hiking and cycling. The local community is friendly and accommodating, with various cafes, restaurants, and shops catering to student life. Skövde is also known for its historical significance, particularly in the fields of technology and education, as well as having a lively student culture with numerous events and organizations. Fun facts include its proximity to the scenic Billingen Mountain and the nearby Vänern Lake, the largest lake in Sweden.
Living in Skövde as a student is quite enjoyable and offers a balanced lifestyle. The cost of living is relatively moderate compared to larger Swedish cities, making it feasible for students to manage their finances. Housing options are available, including student accommodations and shared apartments, which foster a sense of community among students. Skövde's compact city layout allows for easy access to amenities and services. The city is considered family-friendly, with parks and recreational activities suitable for children. The presence of the university means there are numerous student events, study groups, and support systems in place, making it a vibrant place for both academics and socializing.
Skövde has a growing job market for business professionals, with opportunities in business development and marketing. Students can find part-time positions at local businesses or internships provided by the region's business incubators such as Science Park Skövde, which actively collaborates with the university. Furthermore, nearby cities also provide ample opportunities for full-time employment after graduation.