The University of Gothenburg, located in Sweden's second-largest city, is a comprehensive institution known for its broad range of disciplines and strong research focus. With over 37,000 students, it offers programs in humanities, social sciences, natural sciences, and more. Established in 1891, the university is renowned for its interdisciplinary approach and collaboration with local and international partners. The University of Gothenburg is dedicated to fostering innovation, sustainability, and global engagement, making it a key player in addressing complex societal issues through research, education, and collaboration with industry and government.
The master's programme in Marketing and Consumption explores marketing, branding, and understanding consumers in a global marketplace while addressing sustainability challenges. It is designed for those interested in marketing's role in contemporary society and involves cutting-edge, research-based courses to develop strategic thinking and high-quality skills in this vital field.
Graduates can expect a variety of roles in marketing, including positions such as media planners, marketing coordinators, and business specialists in both private and public sectors. The program not only prepares students for immediate career opportunities but also provides an excellent foundation for further academic pursuits, such as PhD studies.
The School of Business, Economics and Law is located at Vasagatan in Gothenburg, Sweden. Gothenburg is known for its vibrant cultural scene, showcasing art, music, and gastronomy. The city is famous for its picturesque canals, lush parks, and charming archipelago. Fun facts about Gothenburg include its hosting of the annual Gothenburg Film Festival, which is the largest film festival in Scandinavia, and being home to Liseberg, one of the most popular amusement parks in Sweden. The city has a rich industrial heritage, especially in shipbuilding and engineering.
Living in Gothenburg as a student is an enriching experience, offering a mix of urban and nature elements. The city is relatively affordable compared to other Swedish cities, with a cost of living that is manageable for students. Housing options are available, with student accommodations situated close to the university. The community is friendly, inclusive, and there are plenty of activities, from cafés to outdoor festivals. It's a great city for students, though families may find housing a bit tight in some areas.
Graduates have opportunities in the private sector, with jobs in leading companies such as Forsman & Bodenfors, Santa Maria AB, Unilever, L’Oréal, SEB, ELLOS, and Essity. The city of Gothenburg has a vibrant job market, particularly in marketing and consumption sectors, offering diverse roles including media planners, digital marketing coordinators, and e-business specialists.
