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Degree: Master of Science in Business and Economics (120 credits) with specialization in Marketing
Linnaeus University – a creative and international knowledge environment promoting curiosity, creativity, companionship and utility. Linnaeus University is located in Växjö and Kalmar and offers over 200 degree programmes and 1500 single-subject course
The Marketing Master Programme at Linnaeus University is designed for those who wish to deepen their expertise in marketing. It emphasizes international and digital marketing, preparing students for management roles in a changing marketing landscape. The program includes a blend of courses in applied marketing analysis, digital business strategy, innovation, entrepreneurship, and research methodology, culminating in a 30-credit master's thesis. Taught in English, this program offers international exposure with students from diverse backgrounds.
Graduates of the Marketing Master Programme are well-prepared for careers in various management roles in marketing. They find opportunities as marketing specialists, coordinators, and communication managers. The degree also opens avenues for contributing to academic research and teaching at universities, making it versatile for both practical and academic career paths.
Linnaeus University is located just south of Växjö’s city centre, offering a vibrant campus life where students can easily access various activities. The campus includes modern amenities such as lecture rooms, gyms, grocery stores, a university library, nature trails, and student pubs, all within a five-minute walking distance. Växjö, with a population of 90,000, is one of the fastest-growing cities in Sweden, known for its beautiful natural landscapes that encompass forests and lakes. The city is also recognized for its entrepreneurial spirit, particularly in the IT industry, making it an excellent location for internships and job opportunities. Students often enjoy outdoor activities, and the city’s atmosphere is enhanced by its greenery and peacefulness.
Living in Växjö as a student offers a friendly and welcoming environment. The cost of living is generally manageable for students, especially with affordable housing options available close to campus. Many students live in corridors where they can easily connect with peers from diverse backgrounds. The city hosts a range of social activities, including outdoor gatherings like BBQs during warmer months. With the local Friend Family program, international students can engage with Swedish families, enriching their cultural experience. The campus provides a supportive study environment, complemented by recreational opportunities in the surrounding nature.
Växjö is one of the fastest growing cities in Sweden, with many students choosing to live on campus and enjoy close proximity to companies, particularly in the IT sector. This creates ample internship and job opportunities for graduates in fields such as marketing, business administration, and management across local firms and multinational corporations.